mimacom-Flowable Group acquires majority stake in Luware, the Swiss pioneer for innovative digital customer service solutions

OCTOBER 9, 2019

Effective September 2019, the Swiss mimacom-Flowable Group acquires a majority stake in Luware Holding AG, the pioneer for innovative customer service solutions headquartered in Zurich. This makes the mimacom-Flowable Group the new majority shareholder of Luware. The operational management of Luware Holding AG remains unchanged in the hands of the founders Philipp Beck and Michael Jakob, who are responsible for the further growth and development of the company.

“Both the mimacom-Flowable Group and Luware have been able prove themselves on the market with similarly strong organic growth in recent years. The acquisition of a majority stake in Luware Holding AG is a strategic investment for mimacom-Flowable. The investment will not only expand mimacom- Flowable’s service portfolio, but also create enormous added value for customers through synergies in the areas of know-how, technology and service portfolio”, says Kurt Amacher, Chairman of the Board of Directors of mimacom-Flowable Group and Luware Holding AG.

Both companies have great innovative power and know-how in digital transformation for customers in key industries such as banking and finance, insurance and manufacturing, and have recently been able to secure major contracts with the federal government in Switzerland.

“The mimacom-Flowable Group has proven that, through continuous innovation, it can offer its customers increasingly tailored end-to-end digitalization solutions and thereby realize steady and strong growth. The acquisition of a majority stake in Luware will further advance this goal and optimize communication and interaction with customers in the digital age. One of the most important arguments for the investment, however, are the shared values and the very similar culture as well as the drive for innovation, which is equally lived by the employees of both companies”, says Agim Emruli, CEO of the mimacom-Flowable Group.

With Luware, the mimacom-Flowable Group is able to offer its customers increasingly requested features such as voice call, video call and screen sharing. Luware, in turn, can benefit from additional message channels such as WhatsApp, WeChat and Line, which can be integrated into customer interaction processes. Together, a comprehensive Omni-Channel customer service solution can be offered to companies and employees which streamlines processes to attract new customers and optimally reaches the existing ones.

“The strong innovative drive of both companies and the development of cloud platforms will make digitalization possible for all sizes of business in the future. Through the mimacom-Flowable Group, we can also benefit from market access in North America and the Asia-Pacific region. Luware will remain an independent brand and organization. An integration into other companies of the mimacom-Flowable Group is not planned at this point. We focus on using synergies to the advantage of our customers”, says Philipp Beck, CEO of Luware Holding AG.

With this investment, the mimacom-Flowable Group will grow to over 350 employees worldwide.

About Luware

We love what we do: Providing great customer service paired with great technology.We are a Swiss corporation, run by our founders, with over 80 Luwarians in Switzerland, Germany, the UK and Belarus. In close partnership with Microsoft, we expand communication platforms to connect employees and customers across all channels. With our 10 years of experience in software development and customer service, we help our customers worldwide to actively shape their customer experiences.


About the mimacom-Flowable Group

mimacom-Flowable Group is the first choice for companies that want to reach existing and new customers through software solutions and use innovative open source technologies as an accelerator for their growth and success in the digital era. Our digital platforms for business processes and Case Management solutions connect companies with their customers and automate systems.

In 14 customer centers across North America, Europe and Asia, the Digital Innovation Engineers of the mimacom-Flowable Group create digital solutions for global and local banks, insurance companies, medical technology and pharmaceutical companies as well as manufacturing companies.

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Press contact

Tim Weinmann,, tel.: +49-1573-7256401

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