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Flowable and Merkle: A Strategic Partnership

AUGUST 25, 2023

Flowable and Merkle forge strategic partnership to drive Business Process Automation Excellence in Europe

Flowable, the leading provider of open-source intelligent Business Process Automation (BPA) solutions, has announced a strategic partnership with Merkle, a renowned powerhouse in Switzerland specializing in CXM, MarTech, and eCommerce efficiency. This collaboration aims to deliver comprehensive automation solutions and process excellence to clients by leveraging Flowable's cutting-edge technology and capabilities.

Since its establishment in 2010, Flowable has revolutionized the BPA landscape by seamlessly integrating process management, decisioning, and actionable insights into a single platform. By joining forces with Flowable, Merkle will extend its reach in delivering unparalleled efficiency and a competitive edge in today's dynamic market to organizations in the DACH region.

Sandro Mächler, Client Portfolio Director at Merkle, expresses enthusiasm about the partnership: "We are excited to join forces with Flowable in this strategic collaboration. By harnessing their state-of-the-art business process automation technology, we are best positioned to empower our clients with unprecedented efficiency, setting them apart in today's rapidly evolving business landscape."

Nisha Lehmann, Partnership and Alliances Director at Merkle Switzerland AG adds: "We are thrilled about partnering with Flowable, as it offers us the chance to tout the importance of BPA and build on our already successful BPA practice with a partner attuned to our needs. We look forward to what the future brings."

The significance of this partnership is further emphasized by Daniela Marchese, VP Sales EMEA at Flowable, who highlights the current market dynamics and the substantial opportunity to advocate for the importance of BPA: "The cooperation between Flowable and Merkle is especially poignant given the recent changes in the market and the immense opportunity to promote the importance of BPA. Merkle is confident that this partnership will be mutually beneficial and yield great success for both organizations."

This strategic partnership between Flowable and Merkle represents a significant milestone in the journey towards driving Business Process Automation excellence in Europe. Both organizations are poised to leverage their respective expertise, innovation, and client-centric approach to deliver exceptional value and transformative solutions to businesses across industries.

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