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Why digitalization often fails

OCTOBER 14, 2016

“Digitalization” – probably one of the greatest forces transforming society today. It radically changes our habits, and it’s much more than just automation and making analog things digital. It affects how people, technology and things interact and relate to each other. So digitalization is on many companies’ plate. It is challenging and it is not always properly managed: many companies find digital transformation a significant challenge. Nevertheless, with some minor precautions there will be fewer stumbling blocks on the line.

A clear vision

Opportunities are massive: digitalization brings enhanced levels of service, more automation, usage of artificial intelligence, reduced environmental impact, more efficient processes in the industrial and service sectors: it simplifies everyday life. Many companies concerned with digital transformation are sometimes not looking at the big picture: every company must create a vision that shows where it should go. It must be clear why the digital transformation of the company is actually important. Employees must be involved and taken into this voyage of business transformation from the beginning. A strong vision is key, so apply one.

Cultural and organizational changes

Digitalization brings many challenges. You need knowledge and close collaboration between various actors inside and outside your company. If you believe that digital transformation can be a little side project in your company, think again. A cultural transformation has to take place.

The correct priorities must be set: the right structure is often lacking in many areas. It often makes little sense to pick the “digital” part out of every area of the company to form a dedicated project. One of the most important considerations is the appointment of the right people to the right positions. Compromises occur all too often. Employees need a clear attitude, and companies need to consider budgeting more for appropriate employee training. Training in the professional fields of respective employees is important, but there is often a lack of additional training on topics such as digital transformation.

A flexible platform

Last but not least, it is also important that companies invest in the right tools for their employees. It might be difficult to continue to work with your current legacy software platform because it may not have the capacity to grow with the company and with the needs of today. Consider introducing a modern work and collaboration management solution is certainly a good starting point. Complexity needs to be orchestrated and setting the right technological foundation is crucial.

All of this is both challenging and exciting. We are heading rapidly to a highly connected and digital world. Get in touch with us. We are a strong partner to support you in your digitalization journey.

Marc Bühler

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